Axe Recommends

Axe launches Axe Recommends, the modern man's complete guide to everything lifestyle.JPG

These days, style is not just about the clothes you wear, or the latest shoe collab you copped. It encompasses who you are as a whole – the restaurants you dine in, the events you go to, the spots you frequent – because part of being stylish in the modern era is knowing what complements you and makes you the best version of yourself.

Axe, the number 1 male fragrance brand in the world, understands this and wants to elevate every man’s overall style with the launch of the new Axe Recommends, the modern guy’s guide to all things lifestyle.

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Axe You X Chef Nicco Santos

Chef Nicco Santos teaches his students how to innovate traditional dishes.JPG

Chef Nicco Santos of Your Local and Hey Handsome mentored the next generation of young chefs on how to innovate on traditions. During the masterclass last March 17, Chef Nicco Santos imparted his knowledge on modernizing classic dishes, as he demonstrated his take on beef rendang. “In Singapore, I learned from home cooks. In the same way that we have countless versions of adobo, they have the same for the well-loved beef rendang,” he explained.

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