Axe Recommends

Axe launches Axe Recommends, the modern man's complete guide to everything lifestyle.JPG

These days, style is not just about the clothes you wear, or the latest shoe collab you copped. It encompasses who you are as a whole – the restaurants you dine in, the events you go to, the spots you frequent – because part of being stylish in the modern era is knowing what complements you and makes you the best version of yourself.

Axe, the number 1 male fragrance brand in the world, understands this and wants to elevate every man’s overall style with the launch of the new Axe Recommends, the modern guy’s guide to all things lifestyle.

The four different Axe Recommends products at the grooming station.JPG

To curate this guide, Axe partnered with purveyors in food, style, and experiences – namely, Zomato, Esquire and Grab. With Zomato, the go-to for anything food, guys can discover the hippest and hottest locations for the best gastronomical experiences in the metro. With Esquire, the most popular lifestyle guide for the thinking man, they can learn different styling tricks that can elevate their look and wardrobe. And lastly with Grab, being a trusted gateway to a variety of experiences, they can amp up their game by exploring the hidden gems of the city and earn Grab credits while doing it.

Donny Pangalinan at the tailor station about to get his measurements.JPG

Along with these partners, Axe also launched their newest set of Axe Men: Wil Dasovich, Donny Pangilinan, Alexander Diaz and Vince Vandorpe. The new Axe men exude distinct looks and personalities, and perfectly demonstrate how a holistic approach – expanded taste palettes, the right fit, and one of a kind experiences – can add great panache to one’s personality and style.

Silent Disco and specialty cocktails at the Axe Recommends event held at Belle and Dragon.JPG

Whatever kind of style you have, laidback, sporty or flashy, Axe Recommends has got you covered, connecting you with the best fragrances, food, style, and experiences to bring out the best version of you.

Alex Diaz at the grooming station about to get his hair groomed.JPG

Find the complete Axe Recommends guide, with fresh recommendations released every month, on the Axe Philippines Facebook page (, Instagram Account (@Axe_Recommends) and on Esquire Philippines (

Stay hungry,


Nathaniel C. Uy

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