Ginebra San Miguel, the world’s largest-selling gin, has officially unveiled actress and performer Sue Ramirez as its 2026 Calendar Girl during a media launch held at the Manila Diamond Hotel recently, introducing her as the brand’s newest “Siren” through six captivating layouts that highlight her confidence, strength, and allure.
This year’s World Gin Day 2025 celebration took Filipino gin lovers on a journey like never before. Led by Ginebra San Miguel Inc. (GSMI), producer of the world’s best-selling gin, the immersive event transformed the Manila Diamond Hotel ballroom into a gateway to the world, where every sip was a new destination, and every corner revealed gin’s interesting characteristics.
With the theme “Your World of Gin Experience,” the event was designed as a full-fledged voyage, blending aviation-inspired aesthetics with the sensory adventure of gin appreciation. From check-in to the final landing, guests were taken on a “flight” through global flavors, cultural heritage, and Filipino excellence.
The event brought together gin enthusiasts, industry leaders, media, influencers, and celebrities to celebrate gin as a global favorite and Ginebra San Miguel as a brand that has now gone international. This year’s key message was evident: “The Philippines celebrates World Gin Day. And on this day and always, Gin Is In!”