Ginebra San Miguel’s “Your World of Gin Experience” on World Gin Day

This year’s World Gin Day 2025 celebration took Filipino gin lovers on a journey like never before. Led by Ginebra San Miguel Inc. (GSMI), producer of the world’s best-selling gin, the immersive event transformed the Manila Diamond Hotel ballroom into a gateway to the world, where every sip was a new destination, and every corner revealed gin’s interesting characteristics.  

With the theme “Your World of Gin Experience,” the event was designed as a full-fledged voyage, blending aviation-inspired aesthetics with the sensory adventure of gin appreciation. From check-in to the final landing, guests were taken on a “flight” through global flavors, cultural heritage, and Filipino excellence. 

The event brought together gin enthusiasts, industry leaders, media, influencers, and celebrities to celebrate gin as a global favorite and Ginebra San Miguel as a brand that has now gone international. This year’s key message was evident: “The Philippines celebrates World Gin Day.  And on this day and always, Gin Is In!”

Continue reading