The challenge is on. The title of cheesiest, messiest endorser is on the line. Who will emerge victorious in this grueling test of brains, brawn, and beef? Who will be crowned cheesiest and messiest in Burger King? These were the questions on people’s minds last June 17 as the showdown ensued between two hugot heavyweights at Burger King Connecticut, Greenhills branch.
To herald the coming of its cheesiest, messiest burger ever, Burger King pitted two of its latest ambassadors, Sam YG and Joyce Pring, in its most epic challenge yet: the Burger King 4-Cheesiest Messiest Face-Off. The winner gets the right to be called Burger King’s cheesiest, messiest endorser, complete with bragging and hugot rights, online and offline.
The face-off consisted of four different challenges, all revolving around Burger King’s 4-Cheese Whopper: a 100% beef patty, grilled to perfection, then topped with a messy-delicious combination of Swiss, American, and Mozzarella cheese, and drizzled with a generous amount of cheese sauce. Not for the prim and faint-of-heart, this 100% beefy, 400% cheesy burger proved to be a demanding trial for both contestants, a fitting test for the sticky tension between the two.
“The 4-Cheesiest Messiest Face-Off will be the most epic challenge we’ve placed on our endorsers so far. We ourselves want to know what is going on between these two, so we asked them if they were up for the challenge. Surprisingly, they were both up to it, and accepted the offer. Looks like we’re in for a good show today!” said Jo Anne Tan, Marketing Manager of Burger King.