Masflex Celebrates 25 Years of Innovation


For the past 25 years, MASFLEX has been successful in being the primary mover in almost all categories it is a part of.  The brand is currently strongly positioned in the houseware, cookware, and kitchenware industry in the Philippines.  Not only does the brand cater to the needs of the market but it also brings forth new and innovative technological solutions in the cookware industry.


Held at Le Pavillion, in Pasay City, Masflex not only celebrated their 25th year in the business but also announced a very important milestone for the company. Having Chef Nancy Reyes Lumen as their first ever Brand Ambassadress.


Chef Nancy Reyes Lumen with Kusinanay Warriors

Chef Nancy Reyes Lumen only endorses brands she believes in or those that supports her advocacies. Her relationship with the brand, Masflex, is sincere as they mutually respect each other. She loves their pots and pans that make the kitchen happy and she is one person who gives kitchen wares as gifts.


During the event, Chef Nancy showed the versatility of Masflex pots and pans by doing a series of cooking demos which showcased the brand’s wide array of products.


Mommy Nena’s Kinulob na Manok

Mommy Nena’s Kinulob na Manok was cooked using Masflex’s Aluminum Non-stick Casserole, and was served on a La Opala Diva Bowl.


Lola Mereng’s Adobo sa Beer

Lola Mereng’s Adobo sa Beer on the other hand was cooked using Masflex Forged Stone Non-Stick Induction Casserole and Fry Pan.


Lastly, the Bibingka Ube Crepe Cake was cooked using Masflex Non-Stick Aluminum Crepe Pan.


The Masflex Non-Stick collection encompasses all kinds of cookware, from basic non-stick cookware up to higher end forged aluminum cookware with non-stick coatings from Daikin Japan such as Ceramic, Marble, & Stone.  Its latest addition is the Diamond Coating series that is made in Korea.  The Masflex high quality Stainless Steel collection has both the basic and the premium lines of cookware.  Other than cookware, Masflex also caters to a variety of kitchenware & houseware products attuned to the needs of the modern home makers.


Guests were actually able to use Masflex Non-Stick Aluminum Crepe Pan making their own edible Pancake art. Guests with the best artworks, went home with special Masflex goodies. 🙂


Masflex aims to continuously develop affordable, easy-to-use, and high quality kitchen and dining products for their loyal consumer base and further attract new home-makers towards using Masflex products in their homes and kitchens.  Due to this the brand is currently enjoying continuous growth.  A market leader that is headstrong in exploiting market gaps & white spaces and working on providing the necessary innovative market solutions for such.

All for the Love of Cooking!

Disclaimer: It was a media event. Everything written here is entirely based on my own opinion, my own biases, and my own insights.

Ramesh Trading

530 Antonio Arnaiz Avenue, Pasay City, Metro Manila, Philippines

Contact Numbers: (02) 843 9091 to 93 / (02) 788 69 43 / (02) 843 30 52

Cellphone Numbers: (0917) 795 5661 / (0939) 9044258 / (0922) 843 9090


E-mail: /


Stay hungry,


Nathaniel Uy

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