New York’s critically-acclaimed, modern day “roadside” burger stand is coming to Manila. Shake Shack has partnered with SSI Group, Inc. in bringing Filipinos their first ShackBurger and more.
Known for its 100% all-natural Angus beef burgers, chicken sandwiches, flat-top Vienna beef dogs, fresh-spun frozen custard, crinkle cut fries, craft beer, wine and more, Shake Shack has earned a cult following across America and all over the world. With its fine-dining heritage, commitment to real, premium ingredients, and fun and lively environment, Shake Shack is the burger joint Filipinos have been waiting for.
“It is with great pleasure that we announce the partnership between Shake Shack Inc. and the SSI Group,” says SSI Group President Anton Huang. “This is a testament of our company’s vision of enhancing lives and providing only the best for the ever-evolving Filipino consumer. Celebrating our 30th anniversary this year makes the partnership with this well-loved global brand even more meaningful to us. Staying true to Shake Shack’s mission to Stand For Something Good, we, at the SSI Group, are committed to continuously enrich the lives of our customers by offering the most rewarding curated lifestyle experiences. With the arrival of Shake Shack in the Philippines, we are excited to be amongst the first in Asia that will be home to the renowned American casual restaurant chain.”
Shake Shack Vice President of Global Licensing Michael Kark adds, “Manila is an incredible city; its heart beats with a distinct warmth and hospitality. We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”
Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shake Shack for the Manila community, in keeping with its mission to Stand for Something Good®. The Manila menu will feature Shake Shack’s signature items including the ShackBurger®, Shack-cago Dog®, classic crinkle cut fries, wine, and frozen custard ice cream.
Shake Shack will open its first store in Manila in the first quarter of 2019.
Nathaniel C. Uy