Grom Pure Authentic Italian Gelato is now in the Philippines

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Photo by Kervin Luy

GROM gelato was founded in Italy in 2002 by friends Guido Martinetti and Federico Grom in the hopes of creating the best gelato in the world. After realizing how a great many gelaterias no longer made gelato the way it used to be made–without the use of artificial colouring, aromas, and emulsifiers, the duo committed to creating GROM gelato the way traditional Italian gelaterias used to make gelato – with pure, authentic, and Italian craftmanship.

After traveling at least 10,000 km, one of Italy’s quintessential gelateria brands has finally made it to the Philippines, in select supermarkets and groceries nonetheless.

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Pure speaks of the way every tub of GROM is made. The brand uses raw, naturally sourced materials, either from their own organic farm Mura Mura or from one of their partner suppliers from around the world. Each raw ingredient is meticulously sourced to ensure the most delicious flavor and beautiful colour possible for each pint. Once sourced, these ingredients are mixed without altering their natural flavor and color. GROM prides itself in the fact that it uses only the purerest ingredients.

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GROM’s clean labels are a testament to the brand’s commitment to Authenticity. There are no tricks here, just real ingredients, without flavourings, colourings or emulsifiers.  Once you have the best ingredients, you need to have the best recipe. Making our products from scratch allows us to find the perfect balance to celebrate the key ingredient on one side and at the same time value all ingredients. While each pint contains only the best quality ingredients, such as fresh milk, cage-free eggs, Carruba flour, and white cane sugar, it’s also made without gluten or any added aromas, colorants, or emulsifiers. With each scoop, you get only the natural flavor of the fruits and ingredients, and nothing more.

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At the heart of the brand is its Italian heritage, and the founders’ desire to bring something they’re proud of to the world. Any GROM gelato, be it in pints or in the gelaterias around the world, are made in Italy. Pints are mixed, whipped, then shipped to different parts of the world. Ultimately, each scoop of GROM Gelato is Italian in essence and in actual craft.

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What started as a small 25 sqm shop in Italy, is now a globally recognized Gelato brand present across three continents with flagship stores in New York, London, and ShangHai. In the fall of 2019, GROM appeared on shelves of select supermarkets in the Philippines in pints and in four GROM flavors: Cioccolato, Pistacchio, and Stracciatella, and Crema di GROM. Needless to say, the pints sold out in a matter of weeks.

For its official introduction to the Philippines, GROM has launched with four flavors:

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  • Crema Di GROM – Made with pastry cream, Venezuelan chocolate chips, one of the most aromatic in the world and Grom’s own meliga biscuits, the brand’s signature flavor is the perfect combination of Guido’s passion for the highest quality raw materials and Federico’s weakness for the most mouth-watering flavors.

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  • Cioccolato – Put one of the best varieties of chocolate in the world together with fresh milk and white cane sugar and you get a full and lasting chocolate sensation. With Ecuadorian chocolate grown in Arriba Mocache, the ingredient’s floral aroma and notes of dried fruit will enchant connoisseurs with its uniquely superior cacao quality.

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  • Pistacchio – “The best pistachio gelato you’ll ever taste” wrote Carlo Petrini, founder of the Slow Food movement, when he tried it for the first time. Using pistachios of different strains and stages of maturity from the Middle East, the noble land of the antique fruit, GROM was able to arrive at a balanced Piastacchio flavor with varying textures of crunch and velvet. The Pistacchios used were the Perfect Green and Mawardi strains – the first characterized by its resinous and balsamic flavours and the second by its leather and tobacco aromas.

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  • Stracciatella – Simple yet ingenious and one of the most traditional Italian gelato flavours with Fiordilatte and chocolate chips. To ensure a pleasant, tactile sensation of crunchy Ecuadorian chocolate, chopped chocolate is filtered through a large-mesh sieve in order to get only the largest pieces (6mm diameter).

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With every pint of GROM, you’ll be savoring gelato the way it’s supposed to be: pure, authentic, Italian.

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GROM is available in four flavors – Crema di GROM, Cioccolato, Stracciatella, and Pistacchio – in 460mL pints for Php495 SRP in select groceries and supermarkets nationwide. For more information, visit the GROM Philippines Facebook page https://www.facebook.com/GromGelatoPH and Instagram @GromGelatoPH

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Photo by Kervin Luy

Stay hungry,

thehungrychef

Nathaniel Uy

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