PhilAm Life Launches Camp Live Better

PhilAm Life, the country’s premier life insurance company, continues to differentiate its wellness proposition in the insurance industry through PhilAm Vitality. To demonstrate how easy and rewarding it is to live longer, healthier, and better lives, it introduced a wellness campaign called Camp #LiveBetter.

Kicked off at the start of the this year, Camp #LiveBetter is powered by PhilAm Vitality, PhilAm Life’s game-changing wellness program that helps encourage the right behavior by incentivizing customers with rewards of knowing and improving their health.

The three-part web series follows the 14-day journey of three teams as they make the most out of their PhilAm Vitality-integrated insurance policies to train, strategize and have fun while living healthier to make a change in their lives. These teams are headed by PhilAm Life brand ambassadors Mond Guitierrez, Nico Bolzico, and Solenn Heussaff, who are each joined by a PhilAm Life Financial Advisor, and a PhilAm Vitality Member.

Each trio battled it out for #LiveBetter supremacy as they went through various challenges related to fitness, wellness, food, and finance. The #LiveBetter champ, the PhilAm Vitality Member from the team that accumulates the most points at the end of two weeks, will get a luxurious wellness trip to Bali.

To learn more, talk to a PhilAm, Life Financial Advisor, find them on Facebook at PhilAmLifeAIA or call (02) 528-2000.

Stay hungry,


Nathaniel Uy

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