Armitron Watch launches in the Philippines with James Reid


Armitron formally launched in the Philippines as it opened its doors to the country’s most fashion forward individuals. Leading the launch is the man who has captured the hearts of many Filipinos through TV, film, and music—James Reid.


Armitron brings its diverse collection of fashionable dress and digital watches to the Philippines. For over 60 years, this purveyor of sleek style has been creating affordable timepieces that allow one to celebrate their unique fashion and individuality. From sports designs to outdoor watches and even sleek dress pieces, Armitron merges form and function to create strong style statements that effortlessly elevate your every ensemble.


“Armitron, for me, embodies style and functionality without breaking the bank. So you can build your own collection of timepieces without guilt,” shares Reid. “Plus, its collections are wide and varied, so it makes it easy to find something that suits your day. Whatever personality or style, you’ll find a watch to match!”


The young, multi-talented actor is the perfect fit for the Armitron brand as he is a man of many talents and passions. “The reason we picked James Reid is because of his diversity. He’s an actor, singer, dancer, and producer. In the same way that there are many facets to his personality and life, there are also just as many stories that could be made with just one Armitron watch,” adds Alan Litwack, Vice President at Armitron.


A Diverse Brand Made for Anyone and Everyone

Armitron helps tell your story and inspires you to live a life according to your rules. Its versatile and timeless designs complement diverse passions and personalities, whether you’re a brilliant, eclectic creative; an on-the-go, jet-setting executive; a fearless adventurer; or a hardworking academic.


Whatever phase in your life you are at the moment, Armitron lets you express yourself without limiting you to a single style. With its varied styles, Armitron empowers each wearer to tell their own story through color, design, and functionality, giving each individual the flexibility to be whoever they want and style themselves in any ensemble.


Choose and delight in the unique features and style signatures that make Armitron distinctive such as genuine diamonds, brilliant Swarovski crystals, masterful chronograph movements, soft, smooth leathers, and sleek solid stainless-steel cases. Each timepiece displays a fashion-forward view that lends to your tastes and lifestyle and can take you from a sporty day with the boys to date night with your special someone.


Style Seen Across the Globe

Due to its versatility, Armitron has become the go-to brand of not only society’s stylish elite, but also the everyday Joe and Jane. Today, it’s the official watch of the New York Yankees and is a favorite among stylephiles and influential Instagram stars such as Broadway actor Jawan Jackson, Cody and Lexy Johns (Cody and Lexy), vlogger Tom Phelan (@BostonTom), Trey Kennedy (@treynkennedy), and Ashely Graves (@asheley_graves), among others.


Indeed, Armitron is the watch that keeps up with you. Not only does it help share your stories, it helps build upon them by inspiring you to take new paths and adventures. Make the most of every moment and tell your story now!


To keep apprised of the latest news from Armitron Watches, visit us on Facebook and Instagram via @ArmitronPH or shop the collection via Lazada, Zalora and Shopee.


Armitron timepieces are also available nationwide at the SM Store, Robinsons and Metro Gaisano Department Stores.


Stay hungry,


Nathaniel Uy

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