Anlene #MoveMax Campaign

Anlene Plain.png

Did you know that 60% of the Filipino workforce is ageing prematurely? This means that for more than half of working Filipinos, their body age, which measures biological age depending on overall health and fitness, is older than their real age. Premature ageing is oftentimes the underlying cause of exhaustion, affecting energy levels, productivity and the ability to do things you enjoy. It is largely brought about by lifestyle and diet choices, as more and more people choose convenience over healthy food options, and lack sleep and good quality rest.

“Half of Filipinos aged 19-60 are not getting enough protein, while more than 90% don’t get enough calcium, which can lead to bone, muscle, and joint deterioration and weakness,” says Ms. Fely Velandria, registered nutritionist dietician and former Senior Science Research Specialist of FNRI – DOST. Jo Ann V. Salamat, Fonterra Brands Philippines’ Nutrition Manager, supports this, saying, “Low bone density and poor muscle mass brought about by lack of calcium and protein, may affect one’s ability to stay active and to keep up with day to day challenges. Unfortunately, with everyone’s busy lifestyle, balancing work, family and traffic, we tend to compromise on our food choices, sleep and exercise. That’s why even younger adults are experiencing premature ageing.”

For almost 30 years, Anlene has championed healthy ageing among adults of all ages. Anlene offers a range of milk products that strengthen bones, joints, and muscles to enable movement that’s critical to healthy ageing. Each glass of Anlene provides you with:

  • Twice the calcium of regular milk and 100% of an adult’s daily calcium needs
  • High protein for muscle development
  • Collagen, unlike other milk brands

“Everybody needs to move, whether you’re busy at work or at home taking care of your family and kids. Anlene understands that adults now live increasingly busy lives and we want to make it easier to make healthy choices to improve their work lives and personal lives,” says Jasmin Magsajo, Fonterra Brands Philippines’ Marketing Director. “We want Filipino adults to live their best lives at any age.”

As part of the brand’s advocacy to help Filipinos become more aware about their body’s age, Anlene will be supporting the iCare BPO Healthy Lifestyle Caravan. A Department of Health-led campaign aimed at promoting a healthy lifestyle among BPO workers, they will be visiting offices and partnering with local government units utilizing Tanita’s Body Composition Analyzer. The machine will help determine not just your body’s metabolic age, but also bone density, muscle mass, fat mass, and body water percentage. This also comes with free consultations with health experts, who can give advice and tips on how to put a stop to premature ageing in small ways.

Start the movement towards healthy ageing, and get your much-needed calcium, protein and collagen to combat premature ageing, with Anlene every day.

Anlene is available in ready-to-drink and powdered milk formats in plain, chocolate and their newest flavor White Coffee, in Lazada, all leading supermarkets, groceries, drugstores and convenience stores nationwide. To learn more about Anlene, visit

Stay hungry,


Nathaniel C. Uy

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