In a market dominated by western-style burgers, MOS Burger will introduce a distinctly Japanese flavor to burger-loving Filipinos as it opens its first branch in the Philippines this February 27, 2020 in Robinsons Galleria.
“We heard that Filipinos love burgers as much as they love Japanese food. In introducing MOS Burger to the Philippines, we are giving them two of the things that they most love. We can’t wait for them to try our Japanese-style burgers,” said MOS Burger Philippines president Araki Masahide.
During a pop-up store event last month, MOS Burger introduced its version of a signature cheeseburger with meat sauce and the original yakiniku rice burger. Some of the items on the menu for the first Philippine branch are the following: yakiniku rice burger, MOS cheeseburger, wagyu burger, seafood tempura rice burger, and natsumi, a lettuce wrap burger.
As a way to welcome the dining public to its first store in the country, MOS Burger will give out gifts to its first 50 customers on opening day. In-store surprises also await customers every hour on February 27. The store’s operating hours will be from 10:00 AM to 10:00 PM.
Founded in Tokyo in 1972, MOS Burger is ranked number two in sales among all burger chains in Japan. It has around 1,300 stores in Japan and almost 400 stores overseas.
MOS stands for mountain, ocean, and sun—three elements that symbolize the company’s commitment to good service and how it trains its employees to approach their work. The mountain symbolizes its thrust to “stand tall and firm as a mountain.” The ocean, meanwhile, symbolizes its aim “to have a heart as big and generous as the ocean”, and the sun stands for “undying passion.”
MOS Burger also adheres to the old Japanese proverb “ishoku dogen”, which means food and medicine come from the same source so we could maintain our health through a balanced diet.
MOS Burger Philippines was formed in 2019 to oversee the local operations of MOS Burger. The company is the result of a joint venture agreement between MOS Food Services Inc. of Japan and Tokyo Coffee Holdings of the Young family of General Milling Corporation.
Its aggressive expansion plan in the Philippines will see the opening of several branches in Metro Manila this year. Apart from the one in Robinsons Galleria, MOS Burger stores will be opened in SM Megamall in Mandaluyong, One Eastwood Tower 2 and Robinsons Magnolia in Quezon City, O-Square in Greenhills, San Juan, and Robinsons Manila.
For more updates about MOS Burger Philippines’ opening, follow its Facebook page and Instagram account.
Nathaniel C. Uy